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MAUP International Lyceum

Naming / Logo / Branding / Site / SEO / Advertising

A modern scientific and educational complex, providing high-quality educational preparation from preschool to high school.

Task

The construction of the lyceum began in June 2016. Our task was: to attract children and students to all grades of the lyceum by September, from pre-school to high school. Moreover, the lyceum required many important things from the name to the material and technical base.

 

Decision

In the spring of 2016, half a year before the opening of the lyceum we implemented naming, branding and positioning. The unque trade offers were created, they were based on the parents' expectations of an ideal educational institution. A landing page and social media accounts were created. Search and targeted advertising were customized, guerrilla marketing was actively applied.

Tools:

  • Naming, branding

  • Landing

  • Content marketing

  • Social media

  • Mass media advertising

  • Guerrilla marketing

  • Contextual advertising

  • Google Display Network

  • Targeted advertising

  • Outdoor advertising

Results

In June 2016, at the start of construction works, about half of the students entered the lyceum. In August 2016 due to the correct positioning and nice visualizing the expectations, 87% of the total number of parent-school contracts were signed.


March 2016 - the beginning of work

May 2016 - the first parent-school contracts are signed

September 2016 - the lyceum has 87% of students

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