Goodman Steak House
Goodman Steak House is a restaurant with a meat cult. This is a legendary place which belongs to a famous international restaurant chain that includes meat restaurants with the same name in London, Zurich and Kyiv.
Task
In spring 2014, a significant number of VIP guests left restaurant due to the events that were happening in the country. There was a big problem with customers visiting the restaurant at dinner time. The task was to attract new upper-income customers in the shortest period of time.
Decision
City expatriats and foreign Kyiv guests were identified as the key target audience. An English-language version of the website were launched, company's online presence on TripAdvisor and other English-language resources was improved. English-language advertising campaigns were created on Google and Facebook.
Tools:
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Content marketing
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English-language version of website
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Social media networks
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Targeted advertising in English
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Contextual advertising in English
Results
The new strategy helped the company to become more popular among expatriats. The income earned from customers visiting at dinner time has increased to the pre-crisis level.
Profit margin of the company was returned to the expected level within 2 months
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